Led by Dr. Liraz Margalit
Led by Dr. Liraz Margalit
Unlock the true depths of your customers' minds
At the forefront of behavioral science, we transform data into actionable insights, craft models that reveal hidden motivations, and build strategies designed to inspire real action.
Our unique approach helps you go beyond the surface to discover what truly drives your customers:
Trusted by
Trusted by
The secret of our success
The secret of our success
Three layers of our oodel
Three layers of our oodel
Three layers of our oodel
Our innovative model integrates three essential components to bridge the gap between what people say and what truly drives their behavior.
Three layers of our oodel
Our innovative model integrates three essential components to bridge the gap between what people say and what truly drives their behavior.
Uncovering Emotional Drivers
We identify the hidden emotional needs—certainty, growth, recognition, uniqueness, belonging, and contribution—that influence decision-making and motivate action
Uncovering Emotional Drivers
We identify the hidden emotional needs—certainty, growth, recognition, uniqueness, belonging, and contribution—that influence decision-making and motivate action
Uncovering Emotional Drivers
We identify the hidden emotional needs—certainty, growth, recognition, uniqueness, belonging, and contribution—that influence decision-making and motivate action
"To succeed big - you have to think big
"To succeed big -
you have to think big
"To succeed big -
you have to think big
To be hugely successful - you have to think differently"
To be hugely successful - you have to think differently"
Dr. Liraz Margalit
Dr. Liraz Margalit
What can we do for you?
What can we do for you?
What does the work process look like?
What does the work process look like?
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Changing the Game
Changing the Game
Changing the Game
From Government Entities to Startups
From Government Entities to Startups
Real Results, Modern Solutions
Real Results, Modern Solutions
The digital interviewer
Our virtual interviewer (bot) enables real-time conversations with hundreds of participants simultaneously, generating deep insights that uncover the inner world of your customers
Natural conversations
The virtual interviewer interacts with users in a way that mimics human conversation, creating a safe space where respondents feel comfortable opening up. It is trained to build rapport and encourage openness, resulting in a rich dataset. But we don’t stop there - Liraz’s unique analytical model transforms this data into actionable insights.
In-depth interviews
Unlike standard surveys with superficial closed-ended questions, our interviewer delves into the “why” and “how” behind decisions, perceptions, and emotions, providing a deeper understanding of customer thought processes.
Multisource Data Analysis
The interviewer doesn’t just collect data - it analyzes both the text and the subtext of responses. By evaluating sentiment, choice of words, emotional intensity, and more, it extracts nuanced insights that traditional methods often miss.
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
As a result of listening to Dr. Liraz Margalit's podcasts, I was exposed to a way of thinking that is unique and very accurate in my opinion, Dr. Margalit's content creates a thought-provoking reality And later, beyond the implementation and course of action. I have no doubt that any organization that chooses to work in cooperation with her will benefit from a considerable improvement in decision-making by changing the way of thinking and assumptions.
Sharon Alon
CEO of Africa Israel Hotels
In the last ten years, we have collaborated with Dr. Liraz Margalit a large number of times, either in her lectures to senior clients of Taboola or in research on online consumer behavior. Dr. Margalit always brought enormous value to every project in which she participated. She has a rare ability to make complex research insights accessible in an interesting and easy-to-digest way. In every meeting I had with Dr. Margalit over the years, I felt that I learned something. Highly recommend.
Ran Gishri
VP of Global Marketing, Taboola
From working with Liraz over the years in a number of companies and projects, I was exposed to the transformative power of integrating intuition in decision-making processes, a skill that Liraz knows how to develop in others in order to create for them a unique competitive advantage and the power to adapt to the rapid changes in today's dynamic reality.
Tomer Horovitz
CEO and owner of GROWING Engines - a commercial strategic consulting company
Our world consists of experiences and interactions that result from countless exposures and decisions that users and consumers have to make in the various areas of life. Liraz approaches this field in a unique way through the psychological and cognitive aspect, which makes it possible to improve the decision-making systems as managers in light of insights that emerge from the conversation with her and learning from her can be very valuable for organization leaders in our complex world that is influenced by so many factors that lead to purchasing decisions.
Zvi Baida
CEO, Shufersal Online
Meet Our Founder
Dr. Liraz Margalit, a leading expert in behavioral economics and perception design, has been working with top organizations in Israel and worldwide for years. Her expertise lies in identifying unconscious decision-making processes and designing strategies that drive measurable change.
Dr. Margalit is also a sought-after speaker, researcher, and author, known for her ability to translate complex scientific insights into practical applications for organizations.
Ready for real behavioral change?
Contact us and we will discover together the real motives of your customers, design precise solutions and move them to action!
Ready for real behavioral change?
Contact us and we will discover together the real motives of your customers, design precise solutions and move them to action!
Ready for real behavioral change?
Contact us and we will discover together the real motives of your customers, design precise solutions and move them to action!
גילוי הפער בין מה שאדם אומר למה שבאמת מניע אותו לפעולה
זיהוי צרכים רגשיים (ודאות, צמיחה, הכרה, ייחודיות, שייכות ותרומה
גילוי הפער בין מה שאדם אומר למה שבאמת מניע אותו לפעולה
זיהוי צרכים רגשיים (ודאות, צמיחה, הכרה, ייחודיות, שייכות ותרומה